It’s amazing what a little hashtag can do.
This Tuesday, Nov. 27, is #GivingTuesday, the first Tuesday after Thanksgiving, a day that encourages people around the world to give to their favorite charities and causes. And it’s become extremely popular.
Started just a few years ago, #GivingTuesday (it almost always appears as a hashtag, even when it appears outside of Twitter) has grown exponentially to become a warm-fuzzy post-Thanksgiving tradition for millions of people. It’s like Black Friday, but for good causes.
So how big has #GivingTuesday become? Last year $300 million was donated around the globe. And we’re not talking small gifts, either. There were 2.5 million donations made, averaging just over $120.
So, it’s no wonder why churches everywhere are having their own #GivingTuesday drives. People are energized about giving on #GiveTuesday, and they want to participate. This is why GivePlus and Vanco advocate for our clients to participate in the giving holiday.
And eGiving solutions from GivePlus are the perfect tools for your church’s #GivingTuesday campaign. Because church members aren’t likely to be in church on a Tuesday, churches can encourage members to donate on #GivingTuesday via our mobile app, giving webpage and GivePlus Text.
If your church hasn’t tried raising money during #GivingTuesday yet, build a plan for the big day in 2019. The #GivingTuesday organization has a wealth of tools and communication templates that are freely available on their site. Next year, see what one hashtag can do for your church.