Churches want to offer their members the ways to give that will best support their mission. That is why we want to provide them with data that will help them understand how their members feel about different methods of giving.
We know that e-Giving has become more popular across all age groups, but we also want to understand the drivers behind that growth. The need for authoritative and comprehensive research on how members view electronic giving led us to survey more than a thousand churchgoers about their attitudes, preferences and behaviors toward giving.
Contrary to what we expected, the largest giving gap is with churches’ most active members. While 60 percent of respondents give electronically, or would if they had the option, churchgoers who engage more frequently with the church in activities such as Sunday school, committees, youth sports, or school activities prefer electronic giving by up to 80 percent.
|
Church activity |
% prefer e-Giving |
|
Church conferences/camps |
65% |
|
Children’s Sunday School |
67% |
|
Youth Group |
68% |
|
Leadership/Committee |
70% |
|
Child attends school/preschool |
74% |
|
After School Activities |
76% |
|
Youth Sports |
80% |
This counters the common perception that e-Giving isn’t important to core church members, and only serves to help occasional or absent members give more conveniently. While providing inactive members an avenue to give is a valid reason to offer e-Giving, churches also have an opportunity to connect with their most engaged members by providing faster and more convenient ways to give.
Start an e-Giving program now
There is still time to get in alignment with member preferences for your Christmas giving season. We make getting started with e-Giving easy, and provide coaching and success strategies. Churches who move to offer e-Giving now will help regular members and holiday churchgoers fulfill their intentions to give.
More to come in our full report
Download our Early Findings Report to learn more, and you’ll also move to the front of line for notifications about the full report scheduled for release in January 2016. Findings will include the most prevalent motivations for church giving, attitudes toward e-Giving, and churchgoers’ communication and technology preferences.
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